Franchisor Licensing: Financial Model with Cap Table / 3-Statements

All Industries, Financial Model, General Excel Financial Models

10-year Financial Projections, 5-year Financial Projections, Accounting, Amortization, Business Valuation, Cap Table, Cash Flow Analysis, Cash Flow Projections, Cash-on-Cash Multiple, DCF Model, Debt Amortization, Debt Service Coverage, Discount Rate, Excel, Financial Analysis, Financial Feasibility, Financial Model, Financial Modeling, Financial Planning, Financial Projections, Financial Ratios, Financial Reporting, Financial Statements, Forecast, Forecasting, Franchise Model, Income Statement, Investment Multiple, Investor Cash Flows, IRR (Internal Rate of Return), Know-How, KPIs (Key Performance Indicators), NPV (Net Present Value), Payback Period, Pre Money Valuation, Private Equity, Pro-Forma, Profitability Analysis, Return on Investment (ROI), Scenario Analysis, Sensitivity Analysis, Startup Financial Models, Terminal Value, Three Statement Model | Three Financial Statements, Valuation, Venture Capital

Video Overview:

Output Reports:

Monthly and Annual Income Statement, Balance Sheet, Cash Flow Statement
Monthly and Annual Profit / Loss detail
Capitalization Table (very robust with share logic (3 classes and insiders vs. outside investor breakdowns and distribution/IRR per entity)
DCF Analysis and Distribution Summary with IRR/ROI/Equity Multiple on the project level and investor vs operator aggregate
Annual Executive Summary
Lots of visualizations

A franchisor licenses out their IP, trademarks, and anything else they have that is proprietary in return for a fee that is often captured as a percentage of franchisee revenues or gross profits. The goal of a franchisor is to create a lot of value for franchisees so that the franchisees make a lot of money. In turn, the franchisor will make a lot of money. The better the support and on-boarding, the higher the chance of success. This model goes through all the nuances that need to be accounted for in such an endeavor.

The following logic drives revenues:

Define up to 3 location types that are on-boarded over time.
For Each Type, Define:
- Start Month
- Royalty Percentage
- Ad fee Percentage if applicable
- One-time franchise fee if applicable
- Starting franchisee count
- Franchises added per month
- Percentage growth per year in added locations per month
- Starting revenue per location
- Revenue growth per location
- Years of growth until stabilization
- Retention (success rate driver)

The other piece of logic that must be accounted for with franchisor operating is the cost of on-boarding and the on-going spend per location. This model makes it easy to define all the on-boarding costs by location type with a cost schedule for each and the same format for on-going monthly costs the franchisor will spend per location.

These are necessary for proper financial modeling of a franchisor operator and are used to show an advanced metric that is the number of months it takes to break even on a given location on average.

There are also assumptions for one-time startup costs, capex (with depreciation logic integrated and if an exit month is defined, net gain / capital gains and the taxes therein), and funding from debt.

The model uses all the assumptions to solve for the minimum amount of equity that is needed to survive and that amount flows to the cap table.

If you want to put a reserve, you can simply enter that as a startup cost item. This model template comes in .xlsx file type which can be opened using MS Excel.

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