
This financial model for your physiotherapy clinic involves organizing revenue, costs, and financial projections into key sections: Income Statement, Cash Flow Statement, and Balance Sheet.
WHAT YOU GET? 3 VERSIONS IN 1 ZIP FILE. So you can decide which one is best for you.
There are 3 Versions of these Excel Templates: All are 5-Year 3 Statement.
Version 1: 5-Year, 3-Statement financial model, with 5 standard PAYG revenue streams
Version 2: 5-Year, 3-Statement with 6 Tier Subscription Tracking ‘Managed Service Agreements’. Build your MSA book as quickly as possible.
You would typically sell your services under tiered 12-month agreements that increase in price as SLAs (Service Level Agreements) and monthly physio/consulting hours increase.
Version 3: 5 Year, 3 Statement with 6 Tier Subscription Tracking, Plus 5 Inputs for PAYG Services,
All versions are completely editable and royalty-free; you buy them, you own them. The only restriction is no reselling.
1. Income Statement (Profit and Loss Statement)
Revenue Streams:
1. Subscription Services:
– Rehabilitation Programs: Revenue from clients subscribing to tailored rehabilitation services (post-injury recovery, chronic conditions).
– Inputs: Number of subscribers, subscription price, churn rate.
– Sports Injuries Treatment: Specialized plans for athletes recovering from injuries.
– Inputs: Subscriber volume, monthly pricing per program, retention rates.
– Shockwave Therapy: Subscription packages or per-session revenue from advanced therapies.
– Inputs: Number of clients, price per session or monthly package.
– Massage Therapy: Monthly membership or per-session bookings for relaxation or therapeutic massages.
– Inputs: Frequency of sessions, average price per session, membership volume.
2. Pay-As-You-Go Services: Revenue from clients paying on a per-session basis.
– Includes one-off visits for any of the above therapies.
3. Other Revenue Streams:
– Retail Sales: Physiotherapy-related equipment (e.g., foam rollers, resistance bands) or supplements.
– Workshops and Events: Revenue from hosting wellness or injury prevention workshops.
– Corporate Partnerships: Partnerships with companies offering physiotherapy benefits to employees.
Operating Expenses:
1. Fixed Costs:
– Rent/Lease: Cost of clinic space.
– Utilities: Electricity, water, internet, and heating/cooling systems.
– Insurance: Liability, property, and malpractice insurance.
– Staff Salaries: Regular wages for administrative staff and receptionists.
2. Variable Costs:
– Therapist Payments: Salaries, hourly rates, or commissions for physiotherapists and massage therapists.
– Equipment Maintenance: Costs for maintaining therapy machines (e.g., shockwave devices).
– Consumables: Costs for oils, lotions, disposable materials.
– Marketing and Advertising: Social media ads, referral discounts, or events promotions.
3. Depreciation and Amortization:
– Depreciation of equipment like therapy machines, massage tables, and clinic furniture.
– Amortization of software systems (e.g., booking platforms).
4. Interest and Financing:
– Loan interest for clinic setup or expansion.
Profitability:
– Gross Profit = Revenue – Cost of Services (therapist payments, consumables, etc.).
– Operating Profit (EBIT) = Gross Profit – Fixed Costs – Marketing Expenses – Depreciation.
– Net Income = EBIT – Interest – Taxes.
—
2. Cash Flow Statement
Operating Cash Flow:
1. Cash Inflows:
– Monthly subscription payments from clients (core income).
– Pay-as-you-go revenue from additional treatments.
– Revenue from workshops or corporate deals.
2. Cash Outflows:
– Salaries and therapist payments.
– Rent, utilities, and insurance.
– Consumables and equipment maintenance.
– Marketing expenses (online ads, referral commissions).
– Subscription software or technology costs.
Investing Cash Flow:
1. Cash Inflows:
– Sale of unused or outdated therapy equipment.
2. Cash Outflows:
– Purchase of new equipment (e.g., shockwave machines, therapy tools).
– Investment in software (appointment booking or customer management systems).
– Facility improvements or expansions.
Financing Cash Flow:
1. Cash Inflows:
– Loans or investments for new service offerings or expansion.
2. Cash Outflows:
– Loan repayments (principal and interest).
– Dividends or profit-sharing with owners/investors.
Net Cash Flow:
– Operating + Investing + Financing Cash Flows = Net Change in Cash.
—
3. Balance Sheet
Assets:
1. Current Assets:
– Cash and Cash Equivalents: Liquid funds available.
– Accounts Receivable: Outstanding subscription payments or corporate client payments.
– Inventory: Retail items like physiotherapy equipment or supplements.
2. Non-Current Assets:
– Equipment: Therapy machines, massage tables, and diagnostic tools.
– Leasehold Improvements: Renovations for therapy rooms or waiting areas.
– Technology Assets: Booking software, client management systems.
Liabilities:
1. Current Liabilities:
– Accounts Payable: Payments due to suppliers or service providers.
– Short-Term Debt: Loan portions due within a year.
– Deferred Revenue: Advance payments for subscription services not yet delivered.
2. Long-Term Liabilities:
– Loans or financing for equipment purchases or clinic setup.
Equity:
– Owner’s Equity: Initial capital or retained earnings reinvested into the clinic.
Balance Equation:
– Assets = Liabilities + Equity
4. MRR and ARR Revenue Tracking
Focuses on tracking the recurring revenue that forms the backbone of a subscription-based business.
- Monthly Recurring Revenue (MRR): Total monthly revenue generated from active subscriptions.
MRR = (Number of subscribers in each tier × Tier price). - Annual Recurring Revenue (ARR): Total expected revenue over a year from recurring subscriptions. ARR = MRR × 12.
Metrics to Monitor
- Subscriber Growth Rate:
(New Subscribers – Cancellations) / Starting Subscribers. - Churn Rate:
(Number of Cancellations / Starting Subscribers). - Lifetime Value (LTV):
Average Revenue Per User (ARPU) × Average Subscriber Lifetime. - Customer Acquisition Cost (CAC):
Total Sales & Marketing Costs / Number of New Subscribers. - LTV/CAC Ratio:
Indicates the ROI on customer acquisition.
Dashboard Components
- MRR by Tier:
Breakdown of MRR across different subscription plans (e.g., Rehabilitation, Sports Injury). - MRR Growth:
Month-over-month MRR change percentage. - Churn Analysis:
Identify patterns or reasons for subscriber cancellations. - ARR Projections:
Forecast ARR based on historical MRR trends and growth rates.
Key Metrics and Ratios
1. Revenue Per Client: Total Revenue / Average Number of Clients.
2. Gross Margin: (Revenue – Cost of Services) / Revenue.
3. EBITDA Margin: Operating Profit Before Depreciation, Interest, and Taxes / Revenue.
4. Client Retention Rate: (Clients Retained Over a Period / Total Clients at Start) x 100%.
5. Break-Even Analysis: Fixed Costs / (Average Revenue Per Client – Variable Cost Per Client).
This financial model provides a structured approach to assess the profitability and financial health of the physiotherapy clinic while highlighting the importance of balancing subscription services, pay-as-you-go treatments, and associated costs.
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