Name: SaaS Startup Financial Model (Monthly MRR Forecast, Cap Table, Funding Rounds, SaaS Metrics, Valuation and Investor Returns)
Brand: eFinancialModels
SKU: 661860
Availability: InStock

0 FMP_SaaS_Startup_Featured_1200x630 | eFinancialModels

Financial Model, Online Businesses, SaaS

5-year Financial Projections, Annual Recurring Revenue (ARR), Budget, Budgeting, Business Valuation, Cap Table, Cash Flow Projections, Churn, Customer Acquisition Costs (CAC), Customer Lifetime Value, Dashboard, DCF Model, Excel, Financial Model, Financial Modeling, Financial modelling, Financial Planning, Financial Projections, Financial Statements, Forecast, Forecasting, Fundraising, Investment Multiple, Investors, IRR (Internal Rate of Return), KPIs (Key Performance Indicators), Monthly Recurring Revenue (MRR), Post Money Valuation, Pre Money Valuation, Pricing, Pro-Forma, Revenue Projections, Scenario Analysis, Sensitivity Analysis, Startup Financial Models, Subscribers, Subscriptions, Terminal Value, Three Statement Model | Three Financial Statements, Valuation, Venture Capital

What is this model used for?

This template is for founders and finance leads of subscription software companies, from pre-launch to Series B. It turns a pricing page, a hiring plan, and a funding plan into the numbers an investor will ask for: how fast revenue grows, how long the cash lasts, how much of the company each round costs, and what everyone gets back at exit.

Use it for a fundraising deck or data room, a board budget, a runway check before hiring, or a quick test of a new pricing plan. The sample case is a B2B SaaS company in USD, and every figure can be replaced with your own.

What is included?

One Excel workbook with 24 linked tabs:

Cover, Instructions, and an Input Checklist that shows OK or CHECK for each input group
Dashboard with eight headline KPIs, exit and investor returns, and hurdle checks, plus a Charts tab with six charts
Company Inputs: launch month, funding rounds, option pool, tax, valuation, peers, scenario, and exit year
Plan Inputs: three pricing plans, billing, churn, upgrades, expansion, and customer acquisition
Team & Cost Inputs: roles, headcount, start months, salaries, and overheads
Timeline, Payroll, Customers, Revenue, Costs, Capex, Working Capital, Tax, and Funding & Equity schedules
Cap Table, Financials (monthly), Annual Financials, and SaaS Metrics
Valuation, Sensitivity, and Checks

Main features

60 monthly periods with annual summaries, and a build phase before the product launches
Three pricing plans, each with its own price, yearly price increase, annual billing share, and discount
Churn, upgrades to the next plan, and expansion revenue per customer
Customer engine with three sources: organic growth, paid marketing (budget and cost per customer), and deals per sales rep
Full MRR bridge: opening, new, expansion, churned, and closing
Hiring plan for up to 22 roles by department and start month, with on-costs and sales quotas
Deferred revenue from annual billing, working capital, and month-by-month cash runway
Up to four funding rounds with pre-money values and an option pool, feeding a fully diluted cap table
SaaS metrics: ARR, net and gross revenue retention, CAC, LTV, LTV / CAC, payback, burn multiple, and Rule of 40
Three valuation methods: DCF, EV / ARR comparables, and the VC method, shown on a football field
Exit proceeds, IRR, and multiple for founders and each investor round
Base, Downside, and Upside scenarios switched from one cell, plus live sensitivity grids with no data tables
Integrity checks that must read ALL OK before you rely on any number

How to work with the template

Save a copy and read the Instructions tab. Set the company name, start date, and launch month on Company Inputs.
Fill the three pricing plans and how customers arrive on Plan Inputs, then the team and costs on Team & Cost Inputs. You type in yellow cells only.
Enter the funding rounds and the option pool, pick the scenario and the exit year, and confirm the Checks tab reads ALL OK.
Read the Dashboard and SaaS Metrics tabs, then the Cap Table and Valuation.

All formulas are visible and no cell is locked. Each schedule tab starts with a block of links to the inputs it uses, so you can follow any number back to its source.

Why you need this model

Investors do not read a SaaS forecast line by line. They look for a handful of ratios and check whether they hang together: does the growth match the spend, does the retention support the valuation, does the cash last until the next round? This model produces those ratios from your own inputs, so the story in your deck and the numbers behind it agree. It also shows founders something a revenue forecast alone does not: how much of the company is left after each round.

Technical notes

60 monthly periods, with annual summaries
Excel 2010 or later and Google Sheets
No macros, no circular references, no external links, no merged cells
Exit proceeds are shared pro rata to fully diluted ownership; liquidation preferences are not modelled
Sample data is illustrative; replace it with your own

Licences

Free PDF Preview: shows the layout and outputs before you buy
Excel Model, Business Licence: for use inside your own company
Excel Model, Consulting Licence: for use on client engagements

About the author

Built by Ahmad Din, ACCA, FMVA, AFM, a corporate finance and transaction advisory practitioner with 12+ years of experience across Saudi Arabia, the GCC, and Pakistan, and the founder of Financial Modeler Pro. Custom versions of this model are available on request through eFinancialModels.

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