Tag: Customer Lifetime Value
Customer Lifetime Value (CLV) is the cumulated lifetime income from a customer. It can be calculated on the basis of revenues or profit. CLV can be compared to the customer acquisition costs which need to be lower in order to make a profit.
Paid Online Marketing Model
The financial models forecasts revenues and profits from Google Adwords and Facebook Ad campaigns and calculates IRR and DCF value.
eCommerce Valuation Model
The eCommerce Valuation Model forecasts the expected financials for a webshop or eCommerce business and calculates the resulting DCF value.