Customer Lifetime Value

Customer Lifetime Value (CLV) is the cumulated lifetime income from a customer. It can be calculated on the basis of revenues or profit. CLV can be compared to the customer acquisition costs which need to be lower in order to make a profit.

This financial model provides a comprehensive financial plan template for a mobile app business, being adaptable to a startup or an existing app business. The model includes two sources of revenues, membership fees and the…

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Purchase Excluding 7.7% tax

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Purchase Excluding 7.7% tax

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Purchase Excluding 7.7% tax

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Purchase Excluding 7.7% tax

Starting at: $0.00
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Purchase Excluding 7.7% tax