Tag: Customer Acquisition Costs

The Customer Acquisition Cost (CAC) is a widely used term in online marketing to get a new paying customer. Normally CAC is derived when dividing the Cost per Click by the website's conversion rate % into a paying customer.

The financial models forecasts revenues and profits from Google Adwords and Facebook Ad campaigns and calculates IRR and DCF value.

The eCommerce Valuation Model forecasts the expected financials for a webshop or eCommerce business and calculates the resulting DCF value.