0 ITEMS
Customer Acquisition Costs (CAC)
5-Year Enterprise SaaS Financial Model – 3 Customer Configurations
A dynamic financial model to forecast monthly and annual customers/revenues/expenses for a SaaS company.
The Customer Acquisition Cost (CAC) is a widely used term in online marketing to get a new paying customer. Normally CAC is derived when dividing the Cost per Click by the website's conversion rate % into a paying customer.