Tag: Customer Acquisition Costs
The Customer Acquisition Cost (CAC) is a widely used term in online marketing to get a new paying customer. Normally CAC is derived when dividing the Cost per Click by the website's conversion rate % into a paying customer.
Information Technology Financial Model Templates Bundle
This is a collection of financial model templates for businesses in the Information technology Industry and its related sectors.
SaaS Financial Model Bundle
A package of financial models for Software as a Service (SaaS) businesses and its related sectors in Excel. This bundle includes the following financial model templates: SaaS Financial Model (Basic startup with up to 4…
SaaS Ratio Planner – LTV, CaC, and CaC Payback
This is a financial model template for SaaS business models that help to calculate the key metrics of relevance to a SaaS company such as Lifetime Value (Value of customer lifetime sales), CaC (Customer Acquisition…
Paid Online Marketing Model
The financial models forecasts revenues and profits from Google Adwords and Facebook Ad campaigns and calculates IRR and DCF value.
eCommerce Valuation Model
The eCommerce Valuation Model forecasts the expected financials for a webshop or eCommerce business and calculates the resulting DCF value.