Customer Acquisition Costs (CAC)

by Smarthelping

A dynamic financial model to forecast monthly and annual customers/revenues/expenses for a SaaS company.

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Financial model for mobile apps
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eCommerce Financial Model
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The Customer Acquisition Cost (CAC) is a widely used term in online marketing to get a new paying customer. Normally CAC is derived when dividing the Cost per Click by the website's conversion rate % into a paying customer.