Customer Acquisition Costs (CAC)

The Customer Acquisition Cost (CAC) is a widely used term in online marketing to get a new paying customer. Normally CAC is derived when dividing the Cost per Click by the website's conversion rate % into a paying customer.

The eCommerce Valuation model is a financial projection model with a DCF valuation tailored to the eCommerce industry. Included in the template you will find: • The Income Statement, Balance Sheet and Cash Flow Statement…

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