Tag: Customer Acquisition Costs

The Customer Acquisition Cost (CAC) is a widely used term in online marketing to get a new paying customer. Normally CAC is derived when dividing the Cost per Click by the website's conversion rate % into a paying customer.

The financial models forecasts revenues and profits from Google Adwords and Facebook Ad campaigns and calculates IRR and DCF value.

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The eCommerce Valuation Model forecasts the expected financials for a webshop or eCommerce business and calculates the resulting DCF value.

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