
Online travel agency (OTA) is a web-based marketplace that allows consumers to search and reserve travel products and services, including hotels, flights, cars, packaged tours, and activities, directly with suppliers.
Nowadays, most travelers around the world use OTA to plan their trips for vacations and business.
Thanks to the huge number of users of the OTA platform, they could provide access to the potential guests in locations and at volumes that would be impossible for suppliers to access through their own marketing strategies.
The principal services/products of OTA include 1) accommodation reservation, 2) transportation ticketing, 3) packaged tour referral, and 4) Travel management and advertisement for partners.
This model provides users an integrated and fully customized OTA platform startup valuation template demonstrating how the business makes money, financing, cost structure, sensitivity, and ratio analysis on the business return.
The model is well structured based on the Best Practice of Financial Modeling and utilized a One-Page Model style that facilitates users to easily follow the logic of the model and understand the calculation formula without switching from sheet to sheet.
To help users understand the OTA business, we additionally created an illustration of how OTA works and an explanation of the business model, revenue sources, and cost structure in Sheet “Instruction”. Users can clearly get a quick idea about this industry.
This model includes three sheets which are “TOC”, “Model,” and “Instruction”
Sheet “TOC” displays the structure of the template.
Sheet “Model” integrated the scenarios options, operation assumptions, detailed calculation of the forecast of financial statements, DCF valuation, and return analysis.
This template will absolutely be a great tool for both analysis purposes and academic use.
The model is ready-to-use, fully customizable, and dynamic. All inputs in color BLUE could be modified according to users’ real cases.
The template is user-friendly for professional analysts or users with little experience in financial modeling since its a simple design pattern and easy-to-follow logic.
To guarantee the user’s satisfaction, the model does not place any complicated formulas or VBA code. The structure and content have been created following the Best Financial Modeling Principles and considering the high level of flexibility and user-friendly priority.
Please feel no hesitation in contacting us if you experience problems using the models provided.
In addition, if you need a customized model for your specific business, please just let us know, and we would be happy to help you with this.
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