Cost per click (CPC) normally is the cost to get one visitor to a website. CPC can be divided by the conversion % (of becoming a paying customer) which leads to the customer acquisition cost.
A great way to plan out your PPC advertising campaign.
This Financial Model for Mobile Apps provides an easy way to forecast the financial performance for an App sold in the App Stores and deriving revenues from paid downloads, advertisement and subscriptions.
The financial models forecasts revenues and profits from Google Adwords and Facebook Ad campaigns and calculates IRR and DCF value.
The eCommerce Valuation Model forecasts the expected financials for a webshop or eCommerce business and calculates the resulting DCF value.