The Customer-Centric Financial Model for Coffee Shops
Do you want to start a Coffee Shop? Then this is for you!
A unique model that focuses on the customer
This financial model is unique, and you won’t find anything like it anywhere else. The reason for this lies in the customer-centric structure. The calculations focus on your assumptions about customer behavior, prices, and marketing. This financial model shows you which marketing measures you can use to achieve a specific turnover and how suitable certain marketing measures are. These results help design a profitable marketing plan for your coffee shop.
As you know, starting a coffee shop means investing a lot of money and taking financial risks. Many coffee shop startups need an initial investment of $ 150,000 to $ 500,000.
Discover the best strategy
A good financial model can help you develop the best strategy to win customers, set up a successful marketing plan, and avoid dangerous pitfalls.
You’ve got to prepare, prepare, prepare!
I can’t stress this enough. Preparation and planning are critical to start a successful coffee shop or restaurant. And you need to focus on the right things. Today, you need to plan for on-premises and takeaway and delivery, even if you don’t think about it right now.
Years of experience
In the past 25 years, I developed many business plans and excel models for coffee shops and restaurants. I also helped bring a 7-employee café and restaurant out of a crisis, to turn it into a successful leading company with 50 employees and more than 2 million Euros in sales per year.
Questions that need to be solved
My model helps you to find answers to questions that have a significant impact on your chances of success:
o How much money do you need?
o How do you get enough customers?
o Which marketing is most effective?
o Should you use delivery apps?
o How profitable are apps like Doordash, Ubereats, or Grubhub?
o How vital are passers-by to get customers?
o How much revenue can you make by promoting on-premises, takeaway, or apps?
o Which results can you achieve with email marketing, online ads, flyers, social media, and direct mail?
o How much money do you need to set up a marketing system?
o What’s the impact of upselling, customer behavior, prices, COGS, shrinkage, and theft on your bottom line?
o How many cooks, waiters, managers, and other employees do you need?
o Which costs do you need to consider?
o How many customers can a particular marketing campaign generate?
o How can you forecast sales?
o How much revenue do you need to achieve break-even?
o How can you calculate the prices for food and beverages?
o This model is within Excel
o Easy-to-use navigation bar
o Free of macros – so no problems from this corner
o Entirely open and no password protection.
o All sheets are connected,
o The two bonus tools, “Recipe” and “Costing”, are stand-alone solutions and marked dark yellow
o Enter assumptions in eight sheets. All input fields are marked light yellow.
o Results in ten output sheets, which are marked green.
o The model concludes with the classic three statements for income, cash flow, and balance.
o Optimized for printing
o Detailed glossary with more than one hundred explanations
o Input fields with helpful commentary
o Summary page with core financials and marketing results.
How to use this model
Enter your assumptions into the eight input sheets that are marked light yellow:
7. Investment & Depreciation (I&D)
Then check the results and optimize until you are satisfied.
To help you with your assumptions, you will find several industry benchmarks as reference values.
My years of practical insights and experiences in the restaurant industry helped me to create a simple but spot-on financial model. Building this model took me more than one hundred hours of work – although I’m experienced with excel.
If you want this model, you have three options.
Option 1, you could build it yourself, but you would at least need a month of full-time work. Within this time, you could easily create your perfect business plan, based on my ready-to-use financial model.
Option 2, you could hire a restaurant industry and Excel pro to build it, which would cost about $ 5,000.
Or option 3. You buy my model and get a head start of at least one month of hard work with built-in years of experience in the restaurant industry.
Make up your mind now and get this ready-to-use financial model!