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Marketing
Marketing Budget Excel Template
A professional template to budget marketing, advertising and promotion expenses
FAST FOOD The Customer-Centric Financial Restaurant Model
Starting a fast food restaurant without a financial plan is like driving a car blindfolded. You wouldn´t do it because…
Coffee Shop – The Customer-Centric Financial Model
Starting a Coffee Shop without a financial plan is like driving a car blindfolded. You wouldn´t do it because you…
The Customer-Centric Financial Model for Restaurants
Starting a restaurant without a financial plan is like driving a car blindfolded. You wouldn´t do it because you are…
Van Westendorp’s Pricing Method
Determines optimal and acceptable price points, plots demand curves, estimates revenue maximization points
Professional Services Startup/Existing Business Financial Projection 3 Statement Model
3 statement 5 year rolling financial projection Excel model (with valuation) for a professional services business
Price Position Analysis
Every business needs to know how the prices of its products or services stand against the competition. This publication offers…
Analyzing Sales and Product Performance Tracking
This publication contains a set of very practical tools to describe, analyze, and forecast a company’s sales, profitability and portfolio…
Measuring and Modeling Seasonality Template
Many businesses are affected by seasonal demand changes. They cause their revenues, expenses, and resource requirements change through the year.…
Web/Mobile App Startup/Existing Business Financial Projection 3 Statement Model
3 statement 5 year rolling financial projection Excel model for a startup /existing business developing web/mobile apps
Restaurant Startup/Existing Business Financial Projection 3 Statement Excel Model
Highly versatile and user-friendly Excel model for the preparation of a rolling 3 statement (Income Statement, Balance Sheet and Cash…
Price Volume Mix Charts and Analysis – On revenue and Gross Profit by Product
Best practice model for a complete Price Volume Mix (PVM) analysis on revenue and on gross profit by product.
ROI on Sales and Marketing Spend
Find out what kind of on-going ROI (return on investment) you are getting on your sales and marketing spend.
How to Track Important SaaS Metrics: CaC, LTV, and LTV to CaC Ratio Plus More
This is a financial model template for SaaS business models that help to calculate the key metrics of relevance to…
Account Executive (Marketing Firm) Based 5-Year Model
The model is driven by assumptions about the Account Executive ramping phase.
When the business spend some money on marketing campaigns, this should create an impact on company's revenue. Thus, the ROI from such marketing campaign has to be calculated accurately through the right model. These financial models includes such calculation so as to ensure that every dollar spent on campaign ads adds some value to the business.