The primary benefit of this model is to give the user some perspective on what kind of profits / cash flows they may achieve at various conversion %’s and various click purchase levels. The functionality has been cleanly designed to compare affiliate marketing vs. direct marketing.
A 1-year monthly cash flow summary is also built in with dynamic capabilities to toggle between two Pay per Click (PPC) models.
Some of the helpful features including:
– Profit per day at various scales
– $ Return on click
The basis for the amount of clicks is 1 month, but when you are driving your conversion % in the inputs, that could be over any length of time and based on that % the numbers are normalized into monthly summaries.
It shows you how big of a difference the bottom line looks with very small changes to conversion.
*Instructional video available upon request.
|Industry||Information Technology, Media, Paid Online Marketing|
|Summary||A great way to plan out your PPC advertising campaign.|
|Screenshots / Pictures||
|Use Cases||Break-Even, Campaign, Cash Flow Projections, Conversion, CPC, Excel, Financial Feasibility, Marketing, Profit per Day, Return on Click, ROI|
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