E-Commerce & Web Shops, Financial Model, Online & IT Businesses, Schools, Schools and Education, Service Businesses

10-year Financial Projections, Average Revenue per User (ARPU), Break-Even, Budgeting, Business Valuation, Cash Flow Projections, Cash-on-Cash Multiple, Churn, Conversion, Customer Acquisition Costs (CAC), Customer Lifetime Value, Excel, Financial Analysis, Financial Feasibility, Financial Model, Financial Planning, Financial Projections, Financial Ratios, Financial Reporting, Financial Statements, Financing, Forecasting, Investment Multiple, Investor Cash Flows, IRR (Internal Rate of Return), KPIs (Key Performance Indicators), Management, Online Courses, Payback Period, Revenue Projections, Startup Financial Models, Subscribers, Subscriptions, Terminal Value, Three Statement Model | Three Financial Statements, Variance Analysis

Online learning is booming and has become popular among working professionals and students. The entire eLearning landscape around the globe is changing rapidly and new trends continue to emerge. As people increasingly turn to the internet to solve a variety of problems, e-learning has emerged as a viable path toward self-improvement.

In a world where someone can easily waste hours online, e-learning enables people to build their skill sets in ways that can improve their lives and increase their earning potential – all from the comfort of their own homes.

This financial model presents a business scenario of an enterprise offering digital training programs in the form of both a ‘night school model’ (where learners pay a one-time fee to access individual courses or certification programs) and an ‘academy model’ (where learners, in exchange for a monthly subscription fee, receive ongoing access to the entire library of course content, which typically includes course material, videos, and other educational perks).

The model is suitable for either a new or existing E-Learning Institute and includes assumptions and calculations of Paid and Organic Leads and their conversion rates to Active Customers, 4 different revenue sources (Memberships, Individual Courses, Certification Programs, and E-Book Sales), Payroll, OpEx and CapEx and business Financing assumptions through Debt & Equity.

Outputs of the template include Monthly Operating Budget, Budget vs Actual Variance Analysis, Annual Forecasted Financial Statements (3 Statement Model), Annual Direct Cash Flow, Breakeven Analysis, Business Valuation including DCF & Terminal Value, Payback period analysis and Investors Returns Waterfall.

A variety of KPIs and Financial Ratios analyzes business performance and the company’s results are presented through sophisticated charts & graphs and are summarized on a professional Executive Dashboard.

The model is dynamic and allows users to select the desired forecasted Years (1 to 10). Output Reports & Charts are dynamically updated based on the selected forecast period.

The structure of the template follows Financial Modeling Best Practices principles and is fully customizable.

Inputs:

• Customer Acquisition Metrics (Paid & Organic Leads, Conversion Rate, Churn Rate)
• Membership Revenue Assumptions (3 types of Membership plans)
• Individual Courses and Certification Programs Assumptions (% of Active Users, fees, etc.)
• E-Book Sales Assumptions
• Payroll per Department, OpEx & CapEx Assumptions
• Financing & Capital Structure – Uses & Sources of Cash analysis (Financing through Equity & Debt)
• Exit Year Scenario & Valuation Multiples

Outputs:

• Monthly Operating Budget
• Budget vs Actual Variance Analysis
• Dynamic 10 Year Forecast (3 Statement Model)
• Annual Direct Cash Flow
• Breakeven Analysis
• Summary of various KPIs and Financial Ratios (Revenue & Cost Metrics, ROE, ROIC, Profit Margins, etc.)
• Performance Dashboard
• Business Valuation (incl. DCF, Terminal Value, Unlevered & Levered Cash Flow)
• Investors Distribution Waterfall
• Professional Executive Summary (can be used for investment decisions)

The model is available in 2 versions (Standard & Premium)

Standard Version includes:

• Set up Assumptions (Customer Acquisition Metrics, Revenue, Payroll, OpEx, CapEX, Financing, etc.)
• Monthly Operating Budget
• Annual Financial Statements (Dynamic up to 10-Year forecast using a 3 Statement Financial Model)
• Annual Direct Cash Flow
• Summary of various KPIs and Financial Ratios
• Business Performance Dashboard

The Premium Version includes all the features of the Standard Version plus:

• Variance Analysis (Budget vs Actual)
• Breakeven Analysis
• Discounted Cash Flow, Business Valuation, Levered/Unlevered FCF & Terminal Value
• Payback Period Analysis
• Investors Distribution Waterfall
• Executive Summary

Instructions on the use of the model are included in the Excel files.

Help & Support

Committed to high quality and customer satisfaction, all our templates follow best practice financial modeling principles and are thoughtfully and carefully designed, keeping the user’s needs and comfort in mind.

No matter if you have no experience or you are well versed in finance, accounting, and the use of Microsoft Excel, our professional financial models are the right tools to boost your business operations!

If you however experience any difficulty while using this template and you are not able to find the appropriate guidance in the provided instructions, please feel free to contact us for assistance.

If you need a template customized for your business requirements, please e-mail us and provide a brief explanation of your specific needs.