Website / App Financial Model (Recurring Revenue Services)

Financial Model, Mobile Apps, Online Businesses, SaaS

5-year Financial Projections, Accounting, Annual Recurring Revenue (ARR), Average Revenue per User (ARPU), Business Valuation, Cap Table, Cash Flow Analysis, Cash Flow Projections, CFO, Churn, Customer Acquisition Costs (CAC), Customer Lifetime Value, DCF Model, Discount Rate, Dividends, Excel, Financial Analysis, Financial Feasibility, Financial Model, Financial Modeling, Financial Planning, Financial Projections, Financial Reporting, Financial Statements, Financing, Forecast, Forecasting, Income Statement, Investor Cash Flows, IRR (Internal Rate of Return), Monthly Recurring Revenue (MRR), NPV (Net Present Value), Payback Period, Pro-Forma, Return on Investment (ROI), Scenario Analysis, Sensitivity Analysis, Startup Financial Models, Terminal Value, Three Statement Model | Three Financial Statements, Users, Valuation, Venture Capital

Video Tutorial:

Latest Update: Fully integrated 3-statement model (Income Statement, Balance Sheet, Cash Flow Statement), Capitalization Table, and updated Executive Summary / DCF Analysis / NPV, Distributions, and general formatting convention syncs.

You have revenue and cost assumptions. There is a global sensitivity up and down in 15% increments.

You can pick the month revenue/costs start as well as their monthly values per year (up to 5 years).

There is exit value logic along with a monthly/annual detail, an overall financial summary, and a distribution summary if you have investors owning a share of the future cash flows. This area shows DCF/NPV as well as IRR.

There are up to 5 pricing tiers and users are modeled to come in through to a free account first and then a % of those go to paid. From the paid pool you can assign %’s of users to each tier. Each tier has its own growth/churn. Users may also go from traffic direct to paid and that has its own % assumption by year.

Plenty of charts to get an idea of what is going on.

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