SWOT Analysis Template

Editable SWOT analysis template that can be used in Business Plan or Pitch Deck.

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NOTE: Single-User pertains to a limited Single User License where the template can only be used by one single user; while Multi-User is a license for users sharing the template with up to 20 members. Please refer to Terms of Use and License and Permitted Use for clarification.

A SWOT analysis is a simple and practical form of the evaluation model. SWOTs look at a combination of internal and external factors, as well as assessing strengths and weaknesses. This combination of evaluation metrics means a SWOT analysis is particularly useful for gaining a thorough overview of a business, product, brand, or a new project early on in the project life cycle.

Swot Analysis Template Key Features

– Assessing where your company stands today

– Launching a new product

– Deciding where to focus research and development

– Improving a specific process


Swot Analysis Template available visualizations

Strengths | Strengths are an internal assessment of the product’s attributes that give it an advantage over other products. These can be features of the product or characteristics of the business. For example, a strength of one product may be its wide range of integrations, while for another, it is veteran product leadership.

Opportunities | Opportunities are usually external to the product and can range from partnerships to new markets. These can also be future product expansion opportunities — expressed as unmet customer needs that the team has identified.

Weaknesses | Similar to strengths, the weaknesses component of the SWOT analysis is an internal assessment of the product’s attributes that put it at a disadvantage when compared to alternatives. For example, a weakness could be a key feature that the product is lacking.

Threats | Threats are typically external factors impacting the product. These factors can be anything ranging from economic factors to emerging technology. Ultimately, these threats are the obstacles facing the business and could adversely affect the product in the future.

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