Start Up Gym / Fitness Financial Model

Start Up Gym Club Financial Model presents the case of an investment in a gym, fitness club and its operations. The model generates the three financial statements, a summary page, a break even analysis, and a valuation, along with various feasibility metrics as well as graphs. The financing options for the project include a standard long term loan, as well as an overdraft facility and of course equity funding from investors.

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Start Up Gym Club Financial Model presents the case of an investment in a gym, fitness club and its operations. The model generates the three financial statements, a summary page, a break even analysis, and a valuation, along with various feasibility metrics as well as graphs. The financing options for the project include a standard long term loan, as well as an overdraft facility and of course equity funding from investors.

So a quick overview of the model, in the contents tab you can see the structure of the model and by clicking on any of the headlines to be redirected to the relevant worksheet.

On the manual tab you are able to feed the general information for the model such as: project name & title, responsible, timeline of the model and date and currency conventions.

Additionally there is a description of the color coding of the model in the same tab. Inputs are always depicted with a yellow fill and blue letters, call up (that is direct links from other cells) are filled in light blue with blue letters while calculations are depicted with white fill and black characters.

There is also a color coding for the various tabs of the model. Yellow tabs are mostly assumptions tabs, grey tabs are calculations tabs, blue tabs are outputs tabs (that is effectively results or graphs) and finally light blue tabs are admin tabs (for example: the cover page, contents and checks).

Moving on to the Inputs, in this tab, the user needs to adjust the business drivers in the yellow cells. The revenue drivers consist of the number of members for both the gym and the group classes and their characteristics, including pricing and payment patterns, additionally you will also find extra drivers such as supplements and refreshments. The costs to support the revenue drivers of the business are split into cost of services & goods sold and sales and general administrative expenses. Other drivers include receivables days, payable days, inventory days and income tax. Additional assumptions include: depreciation period in years (for both the initial investment and subsequent capital expenditures), debt gearing, interest on loans (term loan, overdraft), and share capital.

Calculations: this is were all calculations are performed. The revenues are calculated based on the previous inputs and the growth rates, and by deducting the operating costs, the operating profit is resulting. Based on the assets financed and the gearing of the financing the interest and depreciation are occurring. By using the working capital assumptions the impact of the business cycle is presented. Finally depending on the existing debt financing and forecast assumptions the loan balances are calculated (Term loan, overdraft).

In the Financial Statements tab: everything is aggregated here into the relevant statements: profit and loss, balance sheet and cash flow on a yearly basis.

In the summary tab you are able to see a high level report with the main financial ratios. It can be readily printed on one page for your convenience.

Moving to the Valuation tab, a free cash flow to the firm valuation is performed leading to an enterprise value. There is also a calculation of the Net Present Value, as well as an Internal Rate of Return, Profitability Index, Payback and Discounted Payback Period. Additionally a sensitivity analysis is performed on the equity value of the business by using the discount rate and the growth rate to perpetuity as sensitivity parameters.

In the Graphs tab: Various graphs present the business metrics, revenues, investment & operating expenses, profitability metrics, additionally balance sheet and cash flow metrics, and we finish with discount rates, feasibility metrics and valuation graphs.

In the Break Even tab, you can find a break even analysis and see how many students and sales you need to break even at an operational level.

Checks: A dedicated worksheet that makes sure that everything is working as it should!

Important Notice: Yellow indicates inputs and assumptions that the user is able to change, blue cells are used for called up cells, and white cells with black characters indicates calculation cells.

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