Financial Model, Media, Online & IT Businesses

Break-Even, Campaign, Cost per Click (CPC), Customer Acquisition Costs (CAC), Customer Lifetime Value, DCF Model, Excel, Financial Projections, IRR (Internal Rate of Return), NPV (Net Present Value), Payback Period, PDF, Valuation

The Paid Online Marketing Model derives the expected revenues and profits from paid online advertisements such as Google Adwords or Facebook ads over the next 5 years and calculates IRR, NPV, Payback and ROI.

The template provides the following:

• Executive Summary section with charts and key financials
• Key assumptions sheet specific to paid online marketing initiatives
• Monthly financial projections (impact on Income Statement) over 5 years
  • Marketing budget
  • Operational metrics such as website traffic, conversion rates, new customers acquired, average order value and orders received
  • Monthly impact on profits
  • Payback period and breakeven month
• Yearly financial projections (impact on Income Statement)
• Calculation of  Net Present Value (NPV) via the Discounted Free Cash Flow (DCF) method and Project IRR
• Calculation of ROI

Reader and print-friendly layout including charts and graphs

The model is available in two versions:

• PDF DEMO Version
• FULL VERSION with all cells editable and all formulas visible

Filetype:

.pdf (Adobe Acrobat Reader)

.xlsx (Microsoft Excel)

•  PDF DEMO Version – $0.00 Version 3.1
•  FULL Excel Model – $19.95 Version 3.1

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