Paid Online Marketing Model

The financial models forecasts revenues and profits from Google Adwords and Facebook Ad campaigns and calculates IRR and DCF value.

Paid Advertising

Financial Model, Information Technology, Media, Paid Online Marketing

Break-Even, Campaign, CPC, Customer Acquisition Costs, Customer Lifetime Value, DCF Model, Excel, Financial Projections, IRR, NPV, Payback Period, Valuation

The Paid Online Marketing Model derives the expected revenues and profits from paid online advertisements such as Google Adwords or Facebook ads over the next 5 years and calculates IRR and NPV.

The template provides the following:

- Executive Summary section with charts and key financials
- Key assumptions sheet specific to paid online marketing initiatives
- Monthly financial projections (impact on Income Statement) over 5 years
  - Marketing budget
  - Operational metrics such as website traffic, conversion rates, new customers acquired, average order value and orders received
  - Monthly impact on profits
  - Payback period and breakeven month
- Yearly financial projections (impact on Income Statement)
- Calculation of Net Present Value (NPV) via the Discounted Free Cash Flow (DCF) method and Project IRR

Reader and print-friendly layout including charts and graphs

The model is available in two versions:

DEMO Version with only the input cells editable and formulas hidden
FULL VERSION with all cells editable and all formulas visible

Filetype: .xlsx (Microsoft Excel 2008 for Mac)

ROI Paid Online Marketing Campaign

Projected Yearly Website Visitors, Orders and New Acquired Customers

Projected Yearly Profit Contribution

Projected Monthly Profit Contribution

Projected Monthly Website Visitors, Orders and New Acquired Customers

Valuation Impact and IRR analysis

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