
The Paid Online Marketing Model derives the expected revenues and profits from paid online advertisements such as Google Adwords or Facebook ads over the next 5 years and calculates IRR, NPV, Payback and ROI.
The template provides the following:
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- Executive Summary section with charts and key financials
- Key assumptions sheet specific to paid online marketing initiatives
- Monthly financial projections (impact on Income Statement) over 5 years
- Marketing budget
- Operational metrics such as website traffic, conversion rates, new customers acquired, average order value and orders received
- Monthly impact on profits
- Payback period and breakeven month
- Yearly financial projections (impact on Income Statement)
- Calculation of Net Present Value (NPV) via the Discounted Free Cash Flow (DCF) method and Project IRR
- Calculation of ROI
Reader and print-friendly layout including charts and graphs
The model is available in two versions:
- PDF DEMO Version
- FULL VERSION with all cells editable and all formulas visible
Filetype:
.pdf (Adobe Acrobat Reader)
.xlsx (Microsoft Excel)