Mobile App Business Case Financial Model Template

Financial Model, Mobile Apps, Online Businesses

5-year Financial Projections, Business Valuation, Cash Flow Projections, Customer Acquisition Costs (CAC), Customer Lifetime Value, Customer Relationship Management (CRM), Financial Feasibility, Financial Model, Financial Modeling, Financial Planning, Financing, Forecast, Forecasting, Fundraising, Intangible Assets, Interest Accrual, KPIs (Key Performance Indicators), Monthly Recurring Revenue (MRR), NPV (Net Present Value), Pricing, Pro-Forma, Scenario Analysis, Sensitivity Analysis, Startup Financial Models, Valuation

This financial model provides a comprehensive financial plan template for a mobile app business and being adaptable to a startup or an existing app business. The model includes two sources of revenue, membership fees and in-app advertisement.

The objective of the model is to provide a key financial planning tool to support fundraising by allowing investors and founders to have a deep understanding of how the economics of such an app business works.

The Excel model provides monthly and yearly projections over a period of 5 years and serves as the basis for a Mobile App business plan.

The Excel model template provides the following:

Summary with key charts and information
Financial Overview with Projected Metrics, Required Funding, Uses, and Sources of Funding, Charts, and Graphs
Revenue Streams
Costs including, Acquisition Costs, Payroll, Marketing, Budget for Paid Ads, etc
Monthly and yearly financial projections, income statement, balance sheet, cash flow statement, and debt schedules.
Fixed asset schedule CAPEX and depreciation.
Software Development Costs, Intangible Assets, and Amortization
Financing Structure – Calculation of required equity and/or debt financing
The user can play with different scenarios and make the comparisons side-by-side

The financial model uses a bottom-up approach to project financial statements, operational metrics, and gives a deep and solid understanding of the drivers of a mobile app business.

Note: The model template uses Macros.

File Types:

Full Excel Model – .xlsm
Free Demo PDF – .pdf

Reviews

Mobile App Business Case Financial Model Template review

By Jeofrey Ditsela on May 4, 2021 at 07:01

I love it, it has all the components of system development methodology and opened my eyes how we as developers we shorthand ourselves to other streams of revenue.

Thank you for your feedback.

145 of 315 people found this review helpful.

You must log in to submit a review.