This financial model provides a comprehensive financial plan template for a mobile app business, being adaptable to a startup or an existing app business. The model includes two sources of revenues, membership fees, and the in-app advertisement.

The objective of the model is to provide a key financial planning tool to support fundraising, by allowing investors and founders to have a deep understanding of how the economics of such app business works.

The Excel model provides monthly and yearly projections over a period of 5 years and serves as the basis for a Mobile App business plan.

The Excel model template provides the following:

1. Summary with key charts and information
2. Financial Overview with Projected Metrics, Required Funding, Uses, and Sources of Funding, Charts, and Graphs
3. Revenue Streams
4. Costs including, Acquisition Costs, Payroll, Marketing, Budget for Paid Ads, etc
5. Monthly and yearly financial projections, income statement, balance sheet, cash flow statement, debt schedule.
6. Fixed asset schedule CAPEX and depreciation.
7. Software Development Costs, Intangible Assets, and Amortization
8. Financing Structure – Calculation of required equity and/or debt financing
9. The user can play with different scenarios and make the comparisons side-by-side

The financial model uses a bottom-up approach to project financial statements, operational metrics, and gives a deep and solid understanding of the drivers of a mobile app business.