Mobile App Business Case Financial Model Template

This financial model provides a comprehensive financial plan template for a mobile app business, being adaptable to a startup or an existing app business. The model includes two sources of revenues, membership fees and the in-app advertisement.

eCommerce & Webshops, Financial Model, IT Services, Marketplaces, Mobile Apps, Online Businesses & IT, SaaS

5-year financial projections, Accounts Payable, Accounts Receivable, Amortization, Budget, Business Valuation, Campaign, Cash Flow Projections, Customer Acquisition Costs (CAC), Customer Lifetime Value, Customer Relationship Management (CRM), Dashboard, DCF Model, Debt Schedule, Financial Feasibility, Financial Model, Financial Modeling, Financial Planning, Financial Projection, Financing, Forecast, Forecasting, Fundraising, Intangible Assets, Interest Accrual, Inventory, Investment Multiple, Investor Cash Flows, KPIs (Key Performance Indicators), MRR, NPV (Net Present Value), Pricing, Pro-Forma, Scenario Analysis, Sensitivity Analysis, Sponsors, Staffing, Startup Financial Models, Subscribers, Subscriptions, Users, Valuation

The objective of the model is to provide a key financial planning tool to support fundraising, by allowing investors and founders to have a deep understanding of how the economics of such app business works.

The Excel model provides monthly and yearly projections over a period of 5 years and serves as the basis for a Mobile App business plan.

The Excel model template provides the following:

Summary with key charts and information
Financial Overview with Projected Metrics, Required Funding, Uses, and Sources of Funding, Charts, and Graphs
Revenue Streams
Costs including, Acquisition Costs, Payroll, Marketing, Budget for Paid Ads, etc
Monthly and yearly financial projections, income statement, balance sheet, cash flow statement, debt schedule.
Fixed asset schedule CAPEX and depreciation.
Software Development Costs, Intangible Assets, and Amortization
Financing Structure – Calculation of required equity and/or debt financing
The user can play with different scenarios and make the comparisons side-by-side

The financial model uses a bottom-up approach to project financial statements, operational metrics, and gives a deep and solid understanding of the drivers of a mobile app business.