The Organic Online Marketing Model derives the expected revenues and profits from SEO initiatives over the next 5 years and calculates IRR and NPV.

The template provides the following:

• Executive Summary section with charts and key financials
• Key assumptions sheet specific to organic online marketing initiatives
• Monthly financial projections (impact on Income Statement) over 5 years
  • Operational metrics such as website traffic, conversion rates, new customers acquired, average order value and orders received
  • Monthly impact on profits
  • Payback period and breakeven month
• Yearly financial projections (impact on Income Statement)
• Calculation of  Net Present Value (NPV) via the Discounted Free Cash Flow (DCF) method and Project IRR
• Reader and print-friendly layout including charts and graphs

The Organic Online Marketing Model provides a financial model template to estimate the financial impact of organic marketing activities such as SEO on the company’s financials and DCF value.

The model is available in two versions:

• DEMO Version with only the input cells editable and formulas hidden
• FULL VERSION with all cells editable and all formulas visible

Also the author offers to review and discuss the financial model for the specific case of the user during a 1/2 hour Skype call.

Filetype: .xlsx (Microsoft Excel 2008 for Mac)