E-Commerce & Web Shops, Financial Model, General Excel Financial Models, Online Businesses

Dashboard, Excel, KPIs (Key Performance Indicators), Performance Tracking, Tracking

Replying to every review is easy to say and hard to do when the platforms are five. Reviews & Reputation Tracker collects all your reviews in one place and shows you which ones are still waiting for a reply, how fast you answer and how your rating moves month after month.

What is inside (3 sheets): Reviews log (platform, date, customer, rating, text, product, replied yes/no, reply date; days to reply calculated) · Dashboard (total reviews, average rating overall and per platform, average response time, reviews without reply, rating distribution, monthly trend, 2 charts) · Home with the reply structure that works (name, thanks, what they liked, criticism handled, SEO references, signature).

Who it is for: any online store collecting reviews on more than one platform; marketplace sellers; agencies managing reputation for clients.

How to use it: log every review when it arrives, mark the reply. Described in chapter 14 of the guide Level Up Your E-commerce, with two worked examples of replies.

How to work with the template, step by step

One sheet for all the reviews you receive on any platform, with rating, response time and trend: the base of the review routine described in chapter 14 of the guide.

Log every review. In the Reviews sheet enter date, platform (Trustpilot, Google, Amazon, Etsy, Facebook, own site), rating, summary and whether it is linked to an order.
Record your reply and response time. Mark whether you replied and after how many days: average response time is one of the KPIs that most influence the perception of the store.
Read the Dashboard. Average rating per platform, share of negative reviews, average response time and the monthly trend of the rating.

Reply to every review, positive or negative, using the structure suggested in the guide; the eBay and Amazon toolkits record marketplace feedback with the same logic. This edition comes without sheet protection: edit the input cells and leave the formula cells as they are.

What you get

Excel workbook in English and the same workbook in Italian (.xlsx), fully editable, no sheet protection, no macros.
User Guide in PDF (English and Italian) with a KPI dictionary.
Demo data to replace with your own; USD / EUR / GBP currency switch.

This edition comes without sheet protection, as requested by this marketplace: edit the input cells and leave the formula cells as they are (keep a copy of the original before you start). Works in Microsoft Excel 2016 or later, Excel 365 and Google Sheets; no macros, no add-ins. Demo data included: replace it with your own and every KPI, chart and alert updates automatically. Italian version of the file included in the download. Version 1.0 (September 2026) · Free updates for buyers · Part of the Level Up Your E-commerce toolkit. I am Andrea Ladisa, e-commerce entrepreneur selling in 20+ countries: I built this file for my own stores before packaging it for you.

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