Ada Commercial & Strategy Finance Lab

Finance professional with 10+ years of experience in FP&A, Commercial Finance, and Strategic Finance across China and the Middle East. I hold a Master's in Management from Imperial College Business School, where I built a strong foundation in finance, strategy, accounting, and business analytics. Over the course of my career, I've partnered with businesses across technology, food delivery, FMCG, luxury retail, healthcare, pharmaceuticals, trading, and professional services, gaining first-hand exposure to diverse business models, revenue streams, cost structures, and commercial strategies. This cross-industry experience enables me to build financial models that are practical, flexible, and applicable to businesses at every stage of growth. I specialize in financial planning and analysis, three-statement financial modeling, forecasting, budgeting, profitability analysis, pricing strategy, unit economics, commercial finance, business partnering, investment evaluation, and scenario planning. My models have supported executive decision-making in fast-growing, data-driven organizations, where clarity, accuracy, and scalability are essential. Every template I create is inspired by real-world finance work—not classroom theory. Built with the same structured approach used by FP&A and Strategic Finance teams, my templates are intuitive, fully customizable, and designed to help finance professionals, founders, consultants, investors, and business operators make faster, smarter decisions with confidence.

Restaurant Menu Engineering & Financial Optimizer is a professional Excel…

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