The Mobile App Financial Plan Template in Excel allows you to develop financial projections when launching a new business centered around an app installed on a smartphone or computer desktop. The app business plan template uses a bottom-up approach to forecast downloads, active users, subscribers, or even another class of users, such as vendors. This user base can then be monetized through various sources of revenue, such as subscriptions, in-app purchases, or transactions where one user category (e.g., vendors) sells items to another user category (e.g., Active Users). The spreadsheet results in a comprehensive 5 to 10-year financial statement (depending on the model version) and free cash flow forecast. It calculates the relevant financial ratios and metrics, such as IRR and funding required to analyze in detail the financial viability of an app business plan for capital providers. The model is based on a set of assumptions that can be changed flexibly to easily simulate alternative scenarios that can help you better understand and optimize your business plan.